Revolutionising advances in computer and communication technology have pushed intelligence about the environment to the top of an organisation′s resource priorities, and organisations into the “Age of Intelligence”. Marketing is increasingly defined and driven by a managerial philosophy...

Profiles stakeholders in this dedicated issue and stresses that the word really should be used in its original context of business responsibility and managerial decision‐making. Acknowledges the use of the term by the (then) leader of the Labour Party in the UK, Tony Blair, to describe his...