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Are we committed to teach entrepreneurship in business school? : an empirical analysis of lecturers in India, Singapore and Malaysia

Trivedi, Rohit - In: Journal of enterprising communities : people and places … 8 (2014) 1, pp. 71-81

Persistent link: https://www.econbiz.de/10010337022

Does university play significant role in shaping entrepreneurial intention? : a cross-country comparartive analysis

Trivedi, Rohit - In: Journal of small business and enterprise development 23 (2016) 3, pp. 790-811

Persistent link: https://www.econbiz.de/10011573460

Consumer reactions to nudity in print advertising : Comparing same‐gender and opposite‐gender effects

Trivedi, Rohit; Teichert, Thorsten - In: Psychology & Marketing 38 (2021) 5, pp. 819-833

Persistent link: https://www.econbiz.de/10012535705

Effectiveness of pull-based print advertising with QR codes

Trivedi, Rohit; Teichert, Thorsten; Hardeck, Dirk - In: European Journal of Marketing 54 (2019) 1, pp. 145-167

Purpose: Despite quick response (QR) codes’ prominence, little is known about their embedding in pull-based communications. This study aims to measure QR code effects in print advertising along five different stages of consumer decision making, using advertisement appeals with moderating...

Persistent link: https://www.econbiz.de/10012184897

Perceived service quality, repeat use of healthcare services and inpatient satisfaction in emerging economy

Trivedi, Rohit; Jagani, Khyati - In: International Journal of Pharmaceutical and Healthcare … 12 (2018) 3, pp. 288-306

Purpose: The purpose of this study is to understand that how different demographic variables and repeated availing of service from the same doctor or same hospital shape the overall perception of health-care service quality and satisfaction among inpatients admitted in private hospitals in an...

Persistent link: https://www.econbiz.de/10012071135

Understanding underdog brand positioning effects among emerging market consumers : a moderated mediation approach

Patel, Jayesh D.; Trivedi, Rohit; Malhotra, Svablum; … - In: The journal of product & brand management 33 (2024) 8, pp. 1013-1026

Persistent link: https://www.econbiz.de/10015173298

How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics

Teichert, Thorsten; Hardeck, Dirk; Liu, Yong; Trivedi, Rohit - In: Journal of advertising research 58 (2018) 3, pp. 363-379

Persistent link: https://www.econbiz.de/10011929132

Entrepreneurial-intention constraint model : a comparative analysis among post-graduate management students in India, Singapore and Malaysia

Trivedi, Rohit - In: International entrepreneurship and management journal 13 (2017) 4, pp. 1239-1261

Persistent link: https://www.econbiz.de/10011950790

Does explicit comparative advertising affect Indian consumers' attitudes towards low and high-involvement product?

Jain, Varsha; Trivedi, Rohit; Joshi, Vikrant; Daswani, … - In: International journal of emerging markets 10 (2015) 1, pp. 122-140

Persistent link: https://www.econbiz.de/10011348532

Using hotel reviews to assess hotel frontline employees' roles and performances

Hu, Feng; Trivedi, Rohit; Teichert, Thorsten - In: International journal of contemporary hospitality management 34 (2022) 5, pp. 1796-1822

Persistent link: https://www.econbiz.de/10013412103