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The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances

Leisen, Birgit; Lilly, Bryan; Winsor, Robert D. - In: Journal of Services Marketing 16 (2002) 3, pp. 201-222

Recent research illuminates the important contribution of organizational culture and market orientation to organizational effectiveness. In an attempt to increase the conceptual and empirical body of knowledge, explores the links between organizational culture, market orientation, and marketing...

Persistent link: https://www.econbiz.de/10014904935

Antecedents and consequences of trust in a service provider: The case of primary care physicians

Leisen, Birgit; Hyman, Michael R. - In: Journal of Business Research 57 (2004) 9, pp. 990-999

Persistent link: https://www.econbiz.de/10005477351

Antecedents and consequences of trust in a service provider - The case of primary care physicians

Leisen, Birgit; Hyman, Michael R. - In: Journal of business research : JBR 57 (2004) 9, pp. 990-999

Persistent link: https://www.econbiz.de/10006717759

A Broadened Sales Curriculum: Exploratory Evidence

Leisen, Birgit; Tippins, Michael J.; Lilly, Bryan - In: Journal of marketing education : JME 26 (2004) 3, pp. 197-207

Persistent link: https://www.econbiz.de/10006242875

The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances

Leisen, Birgit; Lilly, Bryan; Winsor, Robert D. - In: The journal of services marketing 16 (2002) 2-3, pp. 201-222

Persistent link: https://www.econbiz.de/10007109389

The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances

Leisen, Birgit; Lilly, Bryan; Winsor, Robert D. - In: The journal of services marketing 16 (2002) 3, pp. 201-222

Persistent link: https://www.econbiz.de/10007109641

Image segmentation: The case of a tourism destination

Leisen, Birgit - In: The journal of services marketing 15 (2001) 1, pp. 49-66

Persistent link: https://www.econbiz.de/10007114657

Customers' Perception of Expensiveness and Its Impact on Loyalty Behaviors

Leisen, Birgit; Prosser, Elise - In: Services marketing quarterly 25 (2004) 3, pp. 35-52

Persistent link: https://www.econbiz.de/10007028459

Access Convenience of Competitor:

Leisen, Birgit - In: Services marketing quarterly 28 (2006) 2, pp. 41-56

Persistent link: https://www.econbiz.de/10007384567