Narrow search
Showing 1 - 7 of 7
Cover Image
Exploring the determinants of retail service quality on the Internet
Long, Mary; Mcmellon, Charles - In: The journal of services marketing 18 (2004) 1, pp. 78
Persistent link: https://www.econbiz.de/10007102353
Cover Image
The Customer Learning Curve: Creating Profits from Marketing Chaos
McMellon, Charles - In: Journal of Product & Brand Management 14 (2005) 5, pp. 348-350
Persistent link: https://www.econbiz.de/10014895873
Cover Image
Marketing Lessons from the Grateful Dead
McMellon, Charles - In: Journal of Product & Brand Management 20 (2011) 1, pp. 86-86
Persistent link: https://www.econbiz.de/10014896210
Cover Image
The impact of the Internet and consumer motivation on evaluation of prices
Suri, Rajneesh; Long, Mary; Monroe, Kent B. - In: Journal of Business Research 56 (2003) 5, pp. 379-390
Persistent link: https://www.econbiz.de/10005477358
Cover Image
The impact of the Internet and consumer motivation on evaluation of prices
Suri, Rajneesh; Long, Mary; Monroe, Kent B. - In: Journal of business research : JBR 56 (2003) 5, pp. 379-390
Persistent link: https://www.econbiz.de/10006721156
Cover Image
POP!: Stand out in Any Crowd
McMellon, Charles - In: Journal of Consumer Marketing 24 (2007) 2, pp. 120-121
Persistent link: https://www.econbiz.de/10014848587
Cover Image
Sympathy, Patriotism and Cynicism: Post-9-11 New York City Newspaper Advertising Content and Consumer Reactions
McMellon, Charles A.; Long, Mary - In: Journal of current issues and research in advertising : … 28 (2006) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10008126894