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Consumer behaviour
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Paswan, Audhesh K.
97
Pelton, Lou E.
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Rajamma, Rajasree K.
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Lumpkin, James R.
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Hirunyawipada, Tanawat
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Hsu, Maxwell K.
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Panda, Swati
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Sharma, Dheeraj
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Industrial marketing management : the international journal for industrial and high-tech firms
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The McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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Other ZBW resources
31
RePEc
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BASE
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USB Cologne (EcoSocSci)
2
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91
Development of a service continance model with IT service antecedents
Boakye, Kwabena G.
;
McGinnis, Thomas C.
;
Prybutok, Victor R.
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 717-724
Persistent link: https://www.econbiz.de/10010407234
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92
Narcissistic consumers in retail settings
Naderi, Iman
;
Paswan, Audhesh K.
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 376-386
Persistent link: https://www.econbiz.de/10011553772
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93
Franchise brand management from a knowledge perspective
Paswan, Audhesh K.
;
Jeon, Sua
;
Iyer, Pramod
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 552-566)
.
2016
Persistent link: https://www.econbiz.de/10011515483
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94
Country resources, country image, and exports : country branding and international marketing implications
Sun, Qin
;
Paswan, Audhesh K.
;
Tieslau, Margie A.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 233-246
Persistent link: https://www.econbiz.de/10011654414
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95
Brands, love and family
Iyer, Pramod P.
;
Paswan, Audhesh K.
;
Davari, Arezoo
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011563031
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96
Art infusion in retailing : the effect of art genres
Naletelich, Kelly
;
Paswan, Audhesh K.
- In:
Journal of business research : JBR
85
(
2018
),
pp. 514-522
Persistent link: https://www.econbiz.de/10011815641
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97
Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.
;
Blankson, Charles
;
Guzman, Francisco
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
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98
Opportunism, governance structure and relational norms : an interactive perspective
Paswan, Audhesh K.
;
Tanawat Hirunyawipada
;
Iyer, Pramod
- In:
Journal of business research : JBR
77
(
2017
),
pp. 131-139
Persistent link: https://www.econbiz.de/10011729903
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99
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
100
Alcohol and college students : reasons, realization and intention to quit
Paswan, Audhesh K.
;
Gai, Lili
;
Jeon, Sua
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2075-2083
Persistent link: https://www.econbiz.de/10011373157
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