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The service environment: functional or fun? Does it matter?
Joseph‐Mathews, Sacha; Bonn, Mark A. - In: International Journal of Culture, Tourism and … 3 (2009) 3, pp. 187-192
special section. Findings – Atmospherics plays a significant role in determining how consumers and patrons perceive and …
Persistent link: https://www.econbiz.de/10014768238
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Multisensuale Markenführung : Eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung von Brand Lands in der Automobilwirtschaft
Springer, Christiane (contributor) - 2008
Ganzheitliche Sinnesansprache als Herausforderung für die Markenführung -- Theoretische Grundlagen und Entwicklung des Bezugsrahmens -- Empirische Untersuchung der sensualen Wahrnehmungs- und Wirkungsweise im Automobil-Brand Land Porsche -- Zusammenfassung und Ausblick.
Persistent link: https://www.econbiz.de/10013516953
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Multisensuale Markenführung : eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung von Brand Lands in der Automobilwirtschaft
Springer, Christiane - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003688740
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Competition for attention
Bordalo, Pedro; Gennaioli, Nicola; Shleifer, Andrei - 2013
Persistent link: https://www.econbiz.de/10009755727
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A study on the impact on consumer risk perception and innovativeness on online shopping in India
Thakur, Rakhi; Srivastava, Mala - In: International journal of retail & distribution management 43 (2015) 1, pp. 148-166
Persistent link: https://www.econbiz.de/10010526575
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Competition for Attention
Bordalo, Pedro - 2015
We present a model of market competition and product differentiation in which consumers' attention is drawn to the …-commoditized" quality salient equilibria. When the cost of producing quality changes, innovation can lead to a radical change in markets. In … the context of financial innovation, the model generates the well documented phenomenon of "reaching for yield" …
Persistent link: https://www.econbiz.de/10013035556
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Competition for Attention
Bordalo, Pedro - 2013
We present a model of market competition and product differentiation in which consumers' attention is drawn to the …-commoditized" quality salient equilibria. When the cost of producing quality changes, innovation can lead to a radical change in markets. In … the context of financial innovation, the model generates the well documented phenomenon of "reaching for yield" …
Persistent link: https://www.econbiz.de/10012459585
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Customer perception towards tesla electric car's innovative features
Gigi G S; Rajkaran L S - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 521-527
Persistent link: https://www.econbiz.de/10012505501
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Bank Marketing in a Changing World
Andrew, Kenneth - In: International Journal of Bank Marketing 8 (1990) 5, pp. 2-56
This monograph covers a number of key articles and presentations by the author over the last decade. The points contained in them reflect a clear belief based on experience of creating significant cultural change so that banks become more market‐driven and customer‐orientated. Many of the...
Persistent link: https://www.econbiz.de/10014760111