Showing 1 - 10 of 33
Building on disconfirmation theory, equity theory and affect‐balance theory, considers antecedents to satisfaction with service recovery. A theoretical model is proposed and tested empirically based on a cross‐sectional national sample of 201 dissatisfied customers complaining of services....
Persistent link: https://www.econbiz.de/10014721902
A large number of service corporations are configured with headquarters that determine the major principles of operation (services, pricing, marketing and advertising) and regional salesforces that are responsible for acquiring new customers and catering to the needs of existing customers. This...
Persistent link: https://www.econbiz.de/10014723232
Purpose – The purpose of this study is to explore three paradoxes of service innovation and provide a way forward for fresh thinking on the topic. Design/methodology/approach – Through a conceptual model of service innovation research, the authors challenge the “pro-change” bias and...
Persistent link: https://www.econbiz.de/10014905839
With public services operating as monopolies, dissatisfied users cannot exit from the relation without changing patronage. Apart from exit from the region, voicing their dissatisfaction in order to influence the service offer becomes the only alternative. Industries and companies may be...
Persistent link: https://www.econbiz.de/10014799262
The strategy literature focuses on the firm or industry as the unit of analysis. In the game of “jockeying for positions” through “a process of creative destruction”, companies create imperfections (dominating suppliers and customers create entrance barriers) to achieve results above...
Persistent link: https://www.econbiz.de/10014799295
Persistent link: https://www.econbiz.de/10007332492
Purpose: Organizations (data gatherers in the context) drown in data while at the same time seeking managerially relevant insights. Academics (data hunters) have to deal with decreasing respondent participation and escalating costs of data collection while at the same time seeking to increase...
Persistent link: https://www.econbiz.de/10012187460
Purpose: Building on the multi-divisional business model (M-model), the purpose of this paper is to develop a better understanding of triadic business models – T-models – and how they create value for their three categories of stakeholders, i.e., the suppliers, the platform firm and the...
Persistent link: https://www.econbiz.de/10012076596
Purpose – The purpose of this paper is to develop a framework for understanding service design and how service design relates to central concepts within service marketing. Design/methodology/approach – For companies, service design is growing in importance and has become a crucial capability...
Persistent link: https://www.econbiz.de/10014894596
Purpose – The purpose of this paper is to provide insight into the decision process behind whether customers complain, and to identify the effects of the situational factor credence quality in this decision process. Design/methodology/approach – A quasi-experimental design is used in which...
Persistent link: https://www.econbiz.de/10014907608