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Service recovery for moderate and high involvement services

Bambauer-Sachse, Silke; Rabeson, Landisoa Eunorphie - In: The journal of services marketing 29 (2015) 5, pp. 331-343

Persistent link: https://www.econbiz.de/10011387765

Second-hand luxury for Generations Y and Z : embracing responsible consumption or hunting for luxury brand treasures? : an analysis from france using the theory of planned behavior

Walser-Luchesi, Agnès; Furst, Anne-Catherine; Rabeson, … - In: Core Values and Decision-Making for Sustainable …, (pp. 205-230). 2024

Persistent link: https://www.econbiz.de/10015182111

The role of transactionality of mobile branded apps in brand experience and its impact on loyalty

Plotkina, Daria; Rabeson, Landisoa - In: The journal of brand management : an international journal 29 (2022) 5, pp. 470-483

Persistent link: https://www.econbiz.de/10013391064

Welche Effekte hat Brand Placement in PC-/Videospielen?

Bambauer-Sachse, Silke - In: Der Markt : international journal of marketing 46 (2007) 4, pp. 139-147

Persistent link: https://www.econbiz.de/10009853317

Welche Effekte hat Brand Placement in PC-/Videospielen?

Bambauer-Sachse, Silke - In: Der Markt : international journal of marketing 46 (2007) 4, pp. 139-147

Persistent link: https://www.econbiz.de/10003655094

Customer satisfaction with business services: is agile better?

Bambauer-Sachse, Silke; Helbling, Thomas - In: Journal of Business & Industrial Marketing 36 (2021) 8, pp. 1389-1402

Purpose Agile methods have considerably transformed project management. The purpose of this study is to analyze the impact of agile (as compared to plan-driven) methods on customer satisfaction in the context of knowledge-intensive business services. Design/methodology/approach This study uses a...

Persistent link: https://www.econbiz.de/10014844046

Can a positive mood counterbalance weak arguments in personal sales conversations?

Bambauer-Sachse, Silke; Gierl, Heribert - In: Journal of retailing and consumer services 16 (2009) 3, pp. 190-196

Persistent link: https://www.econbiz.de/10008241666

Wirken partitionierte Preise wirklich günstiger als Komplettpreise?

Gierl, Heribert; Bambauer-Sachse, Silke - In: Der Markt : international journal of marketing 47 (2008) 3, pp. 118-129

Persistent link: https://www.econbiz.de/10009853324

Do consumers still believe what is said in online product reviews? A persuasion knowledge approach

Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 20 (2013) 4, pp. 373-381

Persistent link: https://www.econbiz.de/10010121685

Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices

Bambauer-Sachse, Silke; Christina Mangold, Sabrina - In: Journal of retailing and consumer services 16 (2009) 6, pp. 451-457

Persistent link: https://www.econbiz.de/10008323221