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Service recovery for moderate...
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Bambauer-Sachse, Silke
32
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5
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Service recovery for moderate and high involvement services
Bambauer-Sachse, Silke
;
Rabeson, Landisoa Eunorphie
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 331-343
Persistent link: https://www.econbiz.de/10011387765
Saved in:
2
Second-hand luxury for Generations Y and Z : embracing responsible consumption or hunting for luxury brand treasures? : an analysis from france using the theory of planned behavior
Walser-Luchesi, Agnès
;
Furst, Anne-Catherine
;
Rabeson, …
- In:
Core Values and Decision-Making for Sustainable …
,
(pp. 205-230)
.
2024
Persistent link: https://www.econbiz.de/10015182111
Saved in:
3
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
4
Welche Effekte hat Brand Placement in PC-/Videospielen?
Bambauer-Sachse, Silke
- In:
Der Markt : international journal of marketing
46
(
2007
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003655094
Saved in:
5
Welche Effekte hat Brand Placement in PC-/Videospielen?
Bambauer-Sachse, Silke
- In:
Der Markt : international journal of marketing
46
(
2007
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10009853317
Saved in:
6
Wirken partitionierte Preise wirklich günstiger als Komplettpreise?
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Der Markt : international journal of marketing
47
(
2008
)
3
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003776585
Saved in:
7
Hängt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der Güterkategorie ab?
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
5
,
pp. 482-502
Persistent link: https://www.econbiz.de/10003772469
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8
Effects of price partitioning on product evaluation
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003585090
Saved in:
9
Consumers' intentions to spread negative word of mouth about dynamic pricing for services : role of confusion and unfairness perceptions
Bambauer-Sachse, Silke
;
Young, Ashley
- In:
Journal of service research
27
(
2024
)
3
,
pp. 364-380
Persistent link: https://www.econbiz.de/10014580513
Saved in:
10
Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke
;
Gierl, Heribert
- In:
Journal of retailing and consumer services
16
(
2009
)
3
,
pp. 190-196
Persistent link: https://www.econbiz.de/10003852519
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