Purpose – The purpose of this paper is to determine if consumers in two countries (Israel and the USA), which have experienced violence in the retail environment, would perceive risk in shopping on the internet and if so, to what extent. If there were perceptions of risk for shopping online,...

Purpose This chapter demonstrates the strategic use of social media by firms interacting with stakeholders, not just customers. Corporations have seen how consumers can share their experiences with products and services. Smart companies find ways to leverage these conversations to engage current...