Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...

Posits Asian countries have to redefine their competitive strategies and adjust their industries to the new situation that is happening in Europe. States Asian companies in the European climate require a new brand management approach, whereas in the USA 60 per cent of imported consumer hard...

Purpose – The paper's aim is to analyze changes in the relative importance of Canada as a supplier for its home markets; and, the rising importance of China versus other Canadian trading partners. Design/methodology/approach – The market overlap measure (MOM) statistic, developed by Sawchuk...

Purpose – The purpose of this paper is to examine current patterns of international marketing activities of Italian gold firms with a special emphasis on the US market and to juxtapose them with those adopted by Indian gold firms. Design/methodology/approach – A sample of small‐ and...

Purpose – The purpose of this paper is to calculate the net gains or losses for the ASEAN Members 1998‐2007 in the East Asian market. Design/methodology/approach – This paper provides a new extension to the shift‐share analysis to attribute the net shift to competing economies with a...

Purpose – This is the first part of two papers which examine the Italian and Spanish textile‐clothing sector The purpose of this paper is to analyse the key factors in the international performance of textile manufacturing companies. Design/methodology/approach – The paper provides a...

Purpose – This is the second of two papers which examine the Italian and Spanish textile‐clothing sector. The purpose of this paper is to focuse on the key factors in the international performance of textile manufacturing companies. Design/methodology/approach – In order to compare Spanish...

Purpose – The purpose of this paper is to investigate the competitiveness of the Iranian leather value chain (LVC) and compare that with those of nine other countries including China, Pakistan, Turkey, Republic of Korea, Indonesia, Spain, Italy, Brazil and the USA. The results presented in the...