Proposes that large national markets, which have consumer research dissimilarities, can be subdivided into regional markets dominated by key consumer preferences. States that because business grows more intricate and new requirements are imposed on managers, an orderly approach to problem...

We are living in an era of very profound and fast changes, when the computer is a link between human expertise and the advanced world of mechanical and electronic technology. We are witnessing many changes which will transform our world during our lifetime in a dramatic way which cannot be...

Introduction It is becoming increasingly important for managers to be able to think and react effectively towards situations presented to them by the dynamic environment. The application of acquired programmed knowledge is no longer enough for problem‐solving or decision making unless...

In just a few years, we will be facing a world that is quite different from the one in which we live today. As a result of changes that will come we must strive to make life better from the environmental, social and economic points of view. This also requires that we look at management from a...

LRC is a technique of particular use as an aid to making complex decisions when the responsibility is shared amongst a group of people.

The challenges of the future require a new discipline, Managerial Futuristics, the role of which is to provide a useful framework for decision making by developing reasonable assumptions about the future, these based on assessment of present conditions, identification of future dangers and...