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Analysis of brand visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing
Aslan, Ramazan; Özbeyaz, Abdurrahman - In: Middle East journal of management : MEJM 9 (2022) 4, pp. 417-434
Persistent link: https://www.econbiz.de/10013350892
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Thumbs up or down : consumer reactions to decisions by algorithms versus humans
Yalcin, Gizem; Lim, Sarah; Puntoni, Stefano; Van … - In: Journal of marketing research 59 (2022) 4, pp. 696-717
Persistent link: https://www.econbiz.de/10013389196
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The effects of awe-eliciting experiences on consumers' aversion to choice ambiguity
Ahmmad, Kamal; Harrold, Mycah; Howlett, Elizabeth; … - In: Psychology & marketing 41 (2024) 6, pp. 1193-1205
Persistent link: https://www.econbiz.de/10014531205
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On the same page? : what users benefit from a desktop view on mobile devices
Fink, Lior; Papismedov, Daniele - In: Information systems research : ISR 34 (2023) 2, pp. 423-441
Persistent link: https://www.econbiz.de/10014323690
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Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal; Posner, Nathaniel A.; Mrkva, Kellen; … - In: Journal of marketing 87 (2023) 4, pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
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I'll have what she's having : (social) perceptions of default options and implications for marketing and decision making
Buchanan, Tonya M.; Buchanan, Joshua; Diedericks, Dené; … - In: International journal of consumer studies 47 (2023) 2, pp. 509-522
Persistent link: https://www.econbiz.de/10014250588
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The magnitude heuristic : larger differences increase perceived causality
Daniels, David P.; Kupor, Daniella - In: Journal of consumer research : JCR ; an … 49 (2023) 6, pp. 1140-1159
Persistent link: https://www.econbiz.de/10014314335
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There is more to attraction than meets the eye : studying decoy-induced attention allocation without eye tracking
Marini, Marco; Sapienza, Alessandro; Paglieri, Fabio - In: Journal of behavioral decision making 36 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10014289866
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Tourists' online information search behavior : combined user-generated and marketer-generated content in restaurant decision making
Uthaisar, Songphon; Eves, Anita; Wang, Xuan Lorna - In: Journal of travel research : a quarterly publication of … 63 (2024) 6, pp. 1549-1573
Persistent link: https://www.econbiz.de/10014582553
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How consumers resolve conflict over branded products : evidence from mouse cursor trajectories
Fisher, Geoffrey; Woolley, Kaitlin - In: Journal of marketing research 61 (2024) 1, pp. 165-184
Persistent link: https://www.econbiz.de/10014584181