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Barriers to advancing the science and practice of marketing

Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908

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MOOCs to university : a consumer goal and marketing perspective

Howarth, Jason; D'Alessandro, Steven; Johnson, Lester W.; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 144-158

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Introduction to the special issue : religion and macromarketing

Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376

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Consumers' perceptions and behaviors regarding organic fruits and vegetables : marketing tredns for organic food in the twenty-first century

Vukasovič, Tina - In: Journal of international food & agribusiness marketing … 28 (2016) 1, pp. 59-73

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Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries

Riet, Jonathan van 't; Onwezen, Marleen C.; Bartels, Jos; … - In: Journal of food products marketing 22 (2016) 3, pp. 332-349

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Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture

Patsiaouras, Georgios; Fitchett, James; Saren, Michael - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 117-137

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Understanding the role of brand attachment in the automotive luxury brand segment

Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27

loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …

Persistent link: https://www.econbiz.de/10014580796

Insights, challenges and recommendations for research on sustainability in marketing

Morales, Paola Andrea; True, Sheb L.; Tudor, R. Keith - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 394-406

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Marketing and logistic instrumentarium of activation of inter-country cooperation of Russia and solving the issue of import substitution

Bondarenko, V. A.; Parkhomenko, T. V.; Erokhina, T. B.; … - In: European research studies 20 (2017) 1, pp. 105-116

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Customer loyalty-related marketing measures in fashion markets

Möslein-Tröppner, Bodo; Stros, Michael; Říha, David - In: Central European business review : CEBR 9 (2020) 1, pp. 43-55

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