This paper explores the phenomenon of collecting a plethora of memorabilia associated with a specific brand – in this case, the British Royal Family (BRF) brand. We explore the lifeworld of “Elizabeth,” an über-collector of BRF memorabilia, and describe how her collection can be...

Prior research on consumer agency has tended to focus on contexts where there are few restrictions on the type or number of people who can consume a desired object, provided they have adequate resources. This study develops theoretical insights into the modes of consumer agency adopted by...

The objective of this paper is to survey the recent developments in economic theories of buyer power and using the theories as a guide to discuss how antitrust cases involving buyer power can be analysed. An important conclusion that emerges from this survey is that the competition effects of...

Purpose – To extend understanding of the rituals and practices of alcohol consumption through a focus on the consumption object (the Dirty Pint) as a central actant in the practices of extreme alcohol consumption. Design/methodology/approach – Seventeen paired and group interviews were...

Purpose – Whilst everyday consumption, such as of cosmetics, creates meanings for our being-in-the-world, these meanings appear to be easily over-looked and conceal untapped significance from the experiencing individuals. This study addresses this opportunity for exploring selves in daily...

This article describes several lessons learned during my career. Some describe ways of approaching intellectual issues and others express values and attitudes underlying these approaches. Although the lessons have evolved in a largely academic context, they seem equally appropriate in the world...

This chapter traces the development of the pricing research program of Kent Monroe, beginning with his doctoral dissertation and continuing to the present time. Drawing on psychophysics and adaptation-level theory the early research efforts concentrated on validating two important concepts...

This chapter addresses one aspect of the broad issue of the psychological foundations of the dimensions of multidimensional scaling (MDS) solutions. Using empirical data from three independent studies, it is shown that the dimensionality of MDS solutions is negatively related to individual...