With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...

Frontmatter -- CONTENTS -- PREFACE -- ACKNOWLEDGMENTS -- Chapter One. English and Vickrey Auctions -- Chapter Two. From Vickrey to eBay -- Chapter Three. eBay Strategies Observed -- Chapter Four. What If eBay Were First-Price? -- Chapter Five. The Signals that Sellers Send -- Chapter Six....

While the traditional components of employer brand equity are applied in the context of an organization's employees, this study sought to assess a hitherto unexplored context - the extent to which employer brand equity impacts on consumers of an organization's service brand rather than the...

The purpose of this research is to investigate the effectiveness of 'sponsored' labelled targeted ads in Mauritius and whether these ads can impact the brand awareness and purchase intention of Meta group social media users. By adopting the Uses and Gratification Theory (UGT), this research...

The advent of m-commerce has reinvented and simplified the shopping experience for the digital native generation. The following questions were the starting points for this research: is nutrition labeling important in purchase decisions? Could a new format for food nutrition labeling in...

Luxury brands are related to two major mechanisms of social adaptation: value-expressive and social-adjustive. Researchers have established that these two functions are likely to influence customer purchase intention. Additionally, evidence suggests an interaction between sustainability beliefs...

Human activities have an increasingly serious impact on our natural surroundings. Hence, cutting-edge sustainable technologies are essential for both governmental agencies and the corporate sector as a pivotal means to safeguard the environment. This study aims to shed light on the function that...