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Consumer behavioral intention of adopting emerging healthcare technology
Wei, Xinyu; Peng, Xianghui; Prybutok, Victor - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 888-898
Persistent link: https://www.econbiz.de/10015405053
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Product assortment with sustainable product attributes : the case of a tire producer
Sarigol, Ilkan; Bayraktar, Erkan; Ozkan, Coskun - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 952-965
Persistent link: https://www.econbiz.de/10015405061
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Optimal pricing and quality decisions in supply chains with consumers' anticipated regret and online celebrity retailers
Liu, Shuai; Hua, Guowei; Cheng, T. C. E.; Choi, Tsan-Ming - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 1115-1129
Persistent link: https://www.econbiz.de/10015405092
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The effect of ad image's sentiment scores and mobile device attributes on mobile ad response behavior
Han, Yoon; Goh, Khim Yong; Kim, Seung Hyun; Phan, Tuan Q. - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 1314-1329
Persistent link: https://www.econbiz.de/10015405146
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Internet banking in Bangladesh: trust, user acceptance and market penetration
Alam, Md. Mahbubur Rahman; Khan, Md. Shihab Uddin; … - 2023
Persistent link: https://www.econbiz.de/10015405203
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A new coordination service design method for government website considering the Kansei needs and the fairness of user groups
Liang, Decui; Wu, Yiqi; Xu, Zeshui - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 1912-1926
Persistent link: https://www.econbiz.de/10015405293
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Optimal revenue model of a social networking service : ad-sponsored, subscription-based, or hybrid?
Li, Zhiyong; Wang, Donghan; Nan, Guofang; Li, Minqiang - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 1927-1939
Persistent link: https://www.econbiz.de/10015405294
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"Earnin' it" NFL promotional strategies to engage female fans
Kaufman, Dafna - In: Sport, advertising and global promotional culture : …, (pp. 272-285). 2025
Persistent link: https://www.econbiz.de/10015405322
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Sport, beer advertising and corporate nationalism in Canada : three decades of Molson beer advertising's articulation of national identity, masculinity and consumer citizenship
Jackson, Steven J. - In: Sport, advertising and global promotional culture : …, (pp. 303-322). 2025
Persistent link: https://www.econbiz.de/10015405329
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Consumer protection and sustainable development : key green research areas
Jarosław Kozar, Łukasz; Paduszyńska, Marta - In: Ekonomia i prawo 23 (2024) 2, pp. 413-435
Persistent link: https://www.econbiz.de/10015405345