Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical model for marketing …. While the societal marketing concept has attracted its adherents and critics, the literature on societal marketing has … the moral basis of societal marketing more explicit, this article primarily seeks to offer a moral critique of the …

An essential component of the marketing audit of an enterprise is the quality of the organization itself. Without an … effective structure for planning, selecting, executing and controlling marketing decisions there is a risk that competitive … advantage is sacrificed. Outlines a new method for analysing the structure of marketing decision making within a business …

Refers to the argument that examining political and electoral processes from a marketing perspective offers new … insights into the behaviour of political parties. However, research into the marketing activities of political parties is still … growing at this stage, and very few papers address the marketing orientation of political parties, while none address the …

marketing situation is particularly one of aggregation – the marketing manager is continually facing the problem of aggregating … is to investigate further this aspect in the area of decision aids to marketing.  …

predictions about consumer behaviour in order to and understanding and decision making in certain spheres of marketing.  …

Suggests that in marketing decision making some problems are unique and call for a specially designed information …

of a small example. Concludes with a marketing case study, dealing with the characteristics of different brands of cereal.  …