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Data mining for design and marketing

Ohsawa, Yukio - 2009

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The marketing accountability imperative : driving superior returns on marketing investments

Dunn, Michael E.; Halsall, Chris - 2009 - 1. ed., 1 HB print.

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Interpretation in social life, social science, and marketing

O'Shaughnessy, John - 2009

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Fail better! : stumbling to success in sales and marketing ; 25 remarkable renegades show how

Brown, Stephen - 2008

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Market driven thinking : achieving contextual intelligence

Woodside, Arch G. - 2005

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101 marketing stategies for accounting, law, consulting, and professional services firms

Waugh, Troy - 2004

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Inside information : making sense of marketing data

Smith, David V. L.; Fletcher, Jonathan H. - 2001

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Children and business: pluralistic ethics of marketers

Bergadaà, Michelle - In: Society and Business Review 2 (2007) 1, pp. 53-73

‐criticised practices. The objective of this paper is to lay the foundations of a code of ethics for the marketing industry. Design … the marketing discipline; materialism, pragmatic utilitarianism and liberalist individialism. Findings – Finds that each … of these concepts is subject to allegations of suspicious and outright immoral marketing practices. Originality …

Persistent link: https://www.econbiz.de/10015007140

Customer Preferences for Financial Services: An Analysis

Boyd, William L.; Leonard, Myron; White, Charles - In: International Journal of Bank Marketing 12 (1994) 1, pp. 9-15

With bank deregulation and more sophisticated customers, it has become very important that banks and other financial institutions determine the factors which are pertinent to the customer′s selection process. Through a survey of households, evaluates the relative importance attached to...

Persistent link: https://www.econbiz.de/10014760186

Risk Assessment with Asymmetric Information

Deakins, David; Hussain, Guhlum - In: International Journal of Bank Marketing 12 (1994) 1, pp. 24-31

findings have marketing implications. Risk assessment cannot be divorced from the nature of the relationship with the small … marketing opportunities through the development of a long‐term working relationship. …

Persistent link: https://www.econbiz.de/10014760187