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Determinants of consumer behaviour in novice markets : the case of wine
Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 110-126
Persistent link: https://www.econbiz.de/10011418409
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The last mile : creating social and economic value from behavioral insights
Soman, Dilip - 2015
Persistent link: https://www.econbiz.de/10011382094
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Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus
Koosha, Hamidreza; Albadvi, Amir - In: Journal of modelling in management 10 (2015) 2, pp. 179-197
Persistent link: https://www.econbiz.de/10011405634
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Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
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Neuromarketing : ethical implications of its use and potential misuse
Stanton, Steven J.; Sinnott-Armstrong, Walter; Huettel, … - In: Journal of business ethics : JOBE 144 (2017) 4, pp. 799-811
Persistent link: https://www.econbiz.de/10011757590
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Tracing the evolution of purchasing research : future trends and directions for purchasing practices
Mogre, Riccardo; Lindgreen, Adam; Hingley, Martin - In: The journal of business & industrial marketing 32 (2017) 2, pp. 251-257
Persistent link: https://www.econbiz.de/10011629509
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Environmentally concerned consumer behavior : evidence from consumers in Rajastha
Kautis, Pradeep; Dash, Ganesh - In: Journal of modelling in management 12 (2017) 4, pp. 712-738
Persistent link: https://www.econbiz.de/10011808380
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Translated attributes as choice architecture : aligning objectives and choices through decision signposts
Ungemach, Christoph; Camilleri, Adrian R.; Johnson, Eric J. - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2445-2459
Persistent link: https://www.econbiz.de/10011874356
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The making of marketing decisions in modern marketing environments
Nordin, Fredrik; Ravald, Annika - In: Journal of business research : JBR 162 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014299365
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Gender-based differences in consumer decision-making styles : implications for marketers
Mehta, Ritu - In: Decision : official journal of Indian Institute of … 47 (2020) 3, pp. 319-329
Persistent link: https://www.econbiz.de/10012419199