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What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco; Vidden, Chad; Schomaker, Judith - In: Journal of business research : JBR 111 (2020), pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
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Social media and the decision-making process : empirical evidence from Yemen
Alhakimi, Wail; Alwadhan, Ramzi - In: International journal of electronic marketing and … 12 (2021) 2, pp. 133-155
Persistent link: https://www.econbiz.de/10012509413
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Consumer choicemaking and choicelessness in hyperdigital marketspaces
Dholakia, Nikhilesh; Darmody, Aron; Zwick, Detlev; … - In: Journal of macromarketing 41 (2021) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10012485418
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Education and marketing : decision making, spending, and consumption
Grewal, Rajdeep; Meyer, Robert J.; Mittal, Vikas - In: Journal of marketing research 59 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10012801796
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Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew; Harvey, John; Goulding, James; Smith, Gavin - In: Marketing theory 21 (2021) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
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An investigation into the influential factors that impact consumer decision-making among prospective online MBA students
Jeckells, Harriet - In: Journal of marketing for higher education 32 (2022) 2, pp. 278-304
Persistent link: https://www.econbiz.de/10013483262
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How marketers influence product platform decisions : a configurational approach
Nijssen, E. J.; Bommel, Ties van - In: The journal of product innovation management : an … 41 (2024) 3, pp. 600-622
Persistent link: https://www.econbiz.de/10014531886
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The interaction of product attractiveness and decision-making style on consumer purchase intention : a cultural moderation perspective
Soler-Anguiano, Francisco Leonardo; Zeelenberg, Marcel; … - In: Journal of international consumer marketing 35 (2023) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10014321437
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A history of theories of decision-making and technologies for observation in the service of marketing
Penrod, Joshua M. - In: Journal of historical research in marketing 15 (2023) 1, pp. 52-75
Persistent link: https://www.econbiz.de/10014315015