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Consumer experience and decision-making in the Metaverse : Marketing 2.0 beyond traditional boundaries

Tyagi, Mani; Tyagi, Shenki - In: Consumer experience and decision-making in the metaverse, (pp. 57-77). 2024

Persistent link: https://www.econbiz.de/10015125271

A decision support system based on machined learned Bayesian network for predicting successful direct sales marketing

Hosseini, Seyedmohsen - In: Journal of management analytics 8 (2021) 2, pp. 295-315

Persistent link: https://www.econbiz.de/10012513683

Decoding unethical youth buying behaviour : fair trade and unfair means

Śrīvāstava, Arcanā; Tolani, Kanchan Chandar; … - In: International journal of business and globalisation : IJBG 32 (2022) 2/3, pp. 287-308

Persistent link: https://www.econbiz.de/10014232560

Choosing among alternative brands : revisiting the way involvement drives consumer selectivity

Konstantoulaki, Kleopatra; Kokkinaki, Flora; … - In: Review of marketing science 19 (2021) 1, pp. 75-100

Persistent link: https://www.econbiz.de/10012656905

Consumer decision-making rules for FMCG products : study of rural in North India

Verma, Suraj; Rojhe, Kuldeep Chand; Horská, Elena; … - In: Economies : open access journal 11 (2023) 1, pp. 1-13

The present study aims to identify the demographic variables that influence rural customers' decision-making rules in the process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for the study. A multistage proportionate...

Persistent link: https://www.econbiz.de/10013500642

Connecting the dots : a bibliometric analysis on the consumer innovation - decision process

Millemann, Jan Andre; De Waal, Gerrit A.; Maritz, Alex - In: International journal of innovation management : IJIM 26 (2022) 4, pp. 1-28

Persistent link: https://www.econbiz.de/10013463682

Entrepreneurial marketing for SMEs

Cacciolatti, Luca; Lee, Soo-hee - 2015

Persistent link: https://www.econbiz.de/10011383455

The ethical dilemmas in marketing : the positive idea and its desirable and undesirable consequences

Woźniczka, Jarosław - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 4, pp. 195-207

Persistent link: https://www.econbiz.de/10011650034

Optimising performance by fusion of business intelligence and marketing mix in decision making process

Saini, Ankur; Rajesh, Anupama - In: International journal of management and decision making … 23 (2024) 4, pp. 415-437

Persistent link: https://www.econbiz.de/10015067127

Viral marketing analysis and evaluation : the case of the Greek consumer market

Rouva, Eleni; Lalou, Panagiota; Skordoulis, Michalis; … - In: International journal of electronic customer … 10 (2016) 1, pp. 28-38

Persistent link: https://www.econbiz.de/10011687954