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Being 'Affective' in Branding?
Zambardino, Adrian; Goodfellow, John - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 27-38
Persistent link: https://www.econbiz.de/10007901939
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Account planning in the new marketing and communications environment (has the Stephen King challenge been met?)
Zambardino, Adrian; Goodfellow, John - In: Marketing intelligence & planning 21 (2003) 7, pp. 425-434
Persistent link: https://www.econbiz.de/10006966332
Cover Image
Being 'Affective' in Branding?
Zambardino, Adrian; Goodfellow, John - In: Journal of marketing management : MM 23 (2007) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10008416713