Purpose – This paper's aim is to help hospitality management executives and graduate students to understand and to develop marketing expertise in the small hotel sector. Design/methodology/approach – Case studies for three hotels illustrate some major marketing challenges for the small hotel...

Purpose – The purpose of this paper is to contribute to the understanding of marketing in small hotels specifically, and, more generally, to the area of SME or entrepreneurial marketing. Design/methodology/approach – A deductive‐inductive approach based on interviews with 15 small hotel...

Purpose – The aim of this article is to develop an understanding of marketing and customer relationships in software SMEs (small to medium‐sized enterprises) using a mixed methods approach. Design/methodology/approach – The methodology combined qualitative research methods along with...

Purpose – This study seeks to explore the success and failure of two similar small software technology firms from a marketing perspective. Using a dyadic approach, the research aims to compare the degree of customer orientation and innovativeness exhibited in both firms and to understand...

Purpose – The purpose of this paper is to introduce the special issue on research carried out at the Department of Information and Communications at Manchester Metropolitan University. Design/methodology/approach – The paper reflects on two factors: the context of the Department within the...

Purpose – This paper seeks to make a contribution to understanding of knowledge sharing in the public sector, with specific reference to a context in which multi‐agency working is important, and the information being shared is personal case information. Design/methodology/approach – A...