Purpose – The paper seeks to delineate the emergence of demand chain management (DCM) from a theoretical perspective and to illustrate its occurrence in practice. Design/methodology/approach – The DCM concept is examined empirically through a case study with retailers involved in the beef...

This article deals with the currently widely discussed entrepreneurialorientation (EO) and investigates the roles this concept actually plays withinthe LEADER+ development program and its implementation in three Europeanterritories. The main question addressed in this analysis is whether or not...