tobacco control policies, such as restrictions on advertising, of special interest due to their prominence in debates about …While the tobacco industry ranks among the most substantial and successful of economic enterprises, tobacco consumption … is associated with more deaths than any other product. Economic analysis of the markets for tobacco products …

I show that an advertising ban is more likely to increase - rather than decrease - total consumption when advertising … allowing firms to command higher prices). In this case, the main impact of a ban on advertising is to reduce equilibrium prices …-ante (i.e. without advertising) similar and advertising is of the 'price-increasing' type. The ban is the more likely to …

, restrictions on purchase and use, providing information and restricting advertising. The chapter concludes with suggestions for …

Purpose – The paper aims to discuss the thorny issues of industry‐funded social marketing campaigns. Can the tobacco … paper argues for transparency and critical appraisal. Design/methodology/approach – The paper looks at the issues of tobacco … principal beneficiaries of apparently public‐spirited campaigns run by tobacco and alcohol companies are the sponsors. In the …

implications for tobacco control policy. Methods: Analysis of internal tobacco industry documents and public advertising …. This may explain why partial advertising bans are ineffective and comprehensive bans on all forms of tobacco marketing are …Objective: To explore messages of psychosocial needs satisfaction in cigarette advertising targeting women and …

In this article we present communication theory as a conceptual framework for conducting documents research on tobacco … advertising strategies, and we discuss two methods for analysing advertisements: semiotics and content analysis. We provide … concrete examples of how we have used tobacco industry documents archives and tobacco advertisement collections iteratively in …

I show that an advertising ban is more likely to increase—rather than decrease—total consumption when advertising does … allowing firms to command higher prices). In this case, the main impact of a ban on advertising is to reduce equilibrium prices …-ante (i.e. without advertising) similar and advertising is of the ‘price-increasing’ type. The ban is the more likely to …