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Consumer response to promotions in the presence of surcharge: implications for online retailing

Chatterjee, Patrali - In: Journal of customer behaviour 9 (2010) 2, pp. 117-134

Persistent link: https://www.econbiz.de/10003989247

Causes and consequences of "order online pick up in-store" shopping behavior

Chatterjee, Patrali - In: The international review of retail, distribution and … 20 (2010) 4, pp. 431-448

Persistent link: https://www.econbiz.de/10008656680

Framing online promotions : shipping price inflation and deal value perceptions

Chatterjee, Patrali - In: The journal of product & brand management 20 (2011) 1, pp. 65-74

Persistent link: https://www.econbiz.de/10009007090

Drivers of new product recommending and referral behaviour on social network sites

Chatterjee, Patrali - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 77-101

Persistent link: https://www.econbiz.de/10008936320

The role of varying information quantity in ads on immediate and enduring cross-media synergies

Chatterjee, Patrali - In: Journal of marketing communications 18 (2012) 3, pp. 217-240

Persistent link: https://www.econbiz.de/10009577758

Can unconscious-conscious processing sequences enhance ad exposure outcomes?

Chatterjee, Patrali - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 506-515

Persistent link: https://www.econbiz.de/10009161092

Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability

Chatterjee, Patrali - In: Contemporary research in e-branding, (pp. 61-77). 2009

Persistent link: https://www.econbiz.de/10003778168

Multiple-channel and cross-channel shopping behavior : role of consumer shopping orientations

Chatterjee, Patrali - In: Marketing intelligence & planning 28 (2010) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10003940427

Advertised versus unexpected next purchase coupons: consumer satisfaction, perceptions of value, and fairness

Chatterjee, Patrali - In: Journal of Product & Brand Management 16 (2007) 1, pp. 59-69

Purpose – This research aims to investigate how consumers differ in their interpretation of advertised and “surprise” (or unexpected) next‐purchase coupons as delayed rewards or immediate losses based on promotion context and coupon start date restrictions. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014895949

Framing online promotions: shipping price inflation and deal value perceptions

Chatterjee, Patrali - In: Journal of Product & Brand Management 20 (2011) 1, pp. 65-74

Purpose – This research seeks to examine differences in perceived shipping charge inflation associated with online promotions presented as reducing base product price, reducing shipping surcharge, or reducing all‐inclusive price and its impact on deal values for shipping charge skeptics and...

Persistent link: https://www.econbiz.de/10014896206