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Belief formation is a neglected part of research in consumer behaviour and a potentially valuable area of study for helping to clarify the conditions under which they relate to actual patterns of behaviour. Outlines the results of qualitative research undertaken as part of a major study of...
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key drivers behind it, particularly noting the growth of ethical consumerism as a contributory factor. Develops the … ethical strategy matrix, outlining the strategic options open to retailers for addressing this increase in ethical consumerism …
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