Consumers are increasingly using online consumer reviews (OCRs) to learn about product quality. It is thus paramount for marketers to understand what makes OCRs helpful to consumers and how this evaluation affects their decisions. Dual-process theory has been adopted in this study to investigate...

Purpose – Complexity, turbulence, and unpredictability have driven the emergence of a new firm's model, namely the extended enterprise (EE). The EE is an emerging business framework, addressing the current challenges related to innovation and competition in complex scenarios. The purpose of...

Purpose – The purpose of this paper is to analyze the literature on social capital and its contribution to innovation performance. Design/methodology/approach – Through an intensive review of the literature, the paper first analyzes the origin of the concept of social capital. It then...

Purpose – This paper aims to address the gap that, to date, no systematic review has been carried out on the role that structural social capital (SC) plays for knowledge transfer and innovation at the interpersonal, inter-unit and inter-firm levels. Individuals and organisations are becoming...

Purpose – The ever changing needs of customers require companies to speed up the new product development process. Thus, the web and social media enable companies to interact and to share knowledge with customers, and to cocreate new products with them. The purpose of this study is to analyze...

Purpose – The purpose of this paper is to assess foreigners and overseas Pakistanis’ evaluation of the quality of the services provided by Pakistan International Airlines (PIA) and its effect on customer satisfaction. Design/methodology/approach – A convenience sample of 498 respondents...