Patrício, Rui; Moreira, Antonio Carrizo; Zurlo, Francesco - In: European Journal of Innovation Management 24 (2020) 5, pp. 1569-1594
Purpose: The paper aims to explore the relationship between gamification and design thinking approach to innovation in the context of the early stage of innovation process (ESoIP). Design thinking is conceptually appropriate to support innovative, complex and uncertain business environments....