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Cash on delivery as a determinant of e-commerce growth in emerging markets

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How customers perceive voice shopping and its potential uses

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The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands

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Generative AI and its potential impact on humanity

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Developing luxury jewellery consumption scale: Integrating dual process theory and theory of consumption

El-Shayeb, Mirna; El-Deeb, Sara - In: Business Systems Research (BSR) 14 (2023) 2, pp. 173-189

Objectives: Driven by the Dual Process Theory and the Theory of Consumption, the purpose of this paper is to provide a refined scale for luxury consumption motives in addition to categorising the motives into emotional and rational concepts. Methods/Approach: A non-probability convenience...

Persistent link: https://www.econbiz.de/10015408642

Developing luxury jewellery consumption scale : integrating dual process theory and theory of consumption

El-Shayeb, Mirna; El-Deeb, Sara - In: Business systems research : a system view accross … 14 (2023) 2, pp. 173-189

Persistent link: https://www.econbiz.de/10014527267

The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers

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A rhetoric on diversity and marketing theory : how does Islam fit?

El-Bassiouny, Noha - In: Emerging research on Islamic marketing and tourism in …, (pp. 107-115). 2015

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