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Determinants of user behaviour and recommendation in social networks : An integrative approach from the uses and gratifications perspective

Curras-Perez, Rafael; Ruiz-Mafe, Carla; Sanz-Blas, Silvia - In: Industrial Management & Data Systems 114 (2014) 9, pp. 1477-1498

were estimated through structural equation models. In total, 811 users of social networks over 14 and residents in Spain … were part of the sample. Findings – Results indicate that use attitude and the subjective norm, both TPB variables …, directly and significantly influence social network loyalty. Thus, network loyalty can be achieved if the individual shows a …

Persistent link: https://www.econbiz.de/10014825881

Continuous usage of social networking sites : The effect of innovation and gratification attributes

Chiang, Hsiu-Sen - In: Online Information Review 37 (2013) 6, pp. 851-871

that the reasons why people continuously use SNSs vary with different innovation diffusion stages. In particular attitude …

Persistent link: https://www.econbiz.de/10014966943

Why men and women continue to use social networking sites : the role of gender differences

Krasnova, Hanna; Veltri, Natasha F.; Eling, Nicole; … - In: The journal of strategic information systems : … 26 (2017) 4, pp. 261-284

Persistent link: https://www.econbiz.de/10011792962

Why do users continue using social networking sites? : an exploratory study of members in the United States and Taiwan

Ku, Yi-cheng; Chen, Rui; Zhang, Han - In: Information & management : the internat. journal of … 50 (2013) 7, pp. 571-581

Persistent link: https://www.econbiz.de/10010243564

Applying uses and gratifications theory to students’ LinkedIn usage

Florenthal, Bela - In: Young Consumers 16 (2015) 1, pp. 17-35

Purpose – The purpose of this paper is to explore what motivates college students to use LinkedIn and what inhibits them from fully adopting it. Design/methodology/approach – A qualitative approach applying a “uses and gratifications” framework was used to identify the motives of and...

Persistent link: https://www.econbiz.de/10015044730

I ♥ FB: A Q-Methodology Analysis of Why People ‘Like' Facebook

Robinson, Tom; Callahan, Clark; Boyle, Kristoffer; … - In: International Journal of Virtual Communities and Social … 9 (2017) 2, pp. 46-61

Virtually seductive qualities of identity sharing, content gratification, and ample social atmosphere have made Facebook the most popular social network, boasting 890 million daily users (“Facebook Reports Fourth Quarter,” 2015; Joinson, 2008; Orchard et al., 2014, Reinecke et al., 2014). Online...

Persistent link: https://www.econbiz.de/10012048583

Examining social commerce intentions through the uses and gratifications theory

Aydin, Gokhan - In: International journal of e-business research : an … 15 (2019) 2, pp. 44-70

Persistent link: https://www.econbiz.de/10012007797

Applying uses and gratifications theory to students' LinkedIn usage

Florenthal, Bela - In: Young consumers : insight and ideas for responsible … 16 (2015) 1, pp. 17-35

Persistent link: https://www.econbiz.de/10011308979

A study of social networking site use from a three-pronged security and privacy threat assessment perspective

Chen, Rui; Kim, Dan J.; Rao, H. Raghav - In: Information & management : the internat. journal of … 58 (2021) 5, pp. 1-14

Persistent link: https://www.econbiz.de/10012591147

Adoption of social networking sites by Italian

Alarcón-del-Amo, María-del-Carmen; Lorenzo-Romero, Carlota - In: Information systems and e-business management : ISeB 12 (2014) 2, pp. 165-187

Persistent link: https://www.econbiz.de/10010356965