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Purpose – Grieving resulting from the death of a loved one or someone familiar is a painful process and individuals …/methodology/approach – Content analysis was conducted using 50,000 tweets harvested from Twitter from the first 12 days after Michael Jackson's death … commonly associated with expressions of emotions or thoughts due to death. However, as the single largest category, Twitter was …
Persistent link: https://www.econbiz.de/10014671682
microblogging platforms such as Twitter. The purpose of this paper is to look at the impact of perceived helpfulness of customer … which responses were viewed (branded, Google, or Twitter). Findings – The interaction between type of helpfulness and amount …/value – Marketers must think carefully about whether they have the necessary resources to successfully engage consumers on microblogs …
Persistent link: https://www.econbiz.de/10014902202
Purpose – Since its introduction in 2006, messages posted to the microblogging system Twitter have provided a rich … published work and to classify it in order to understand Twitter based research. Design/methodology/approach – Firstly the … papers on Twitter were identified. Secondly, following a review of the literature, a classification of the dimensions of …
Persistent link: https://www.econbiz.de/10014854954
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obtained from Twitter because of its popularity and sheer data volume. This content can be combined and processed to detect … difficulties, we propose a new event detection approach combining linguistic features and Twitter features. Finally, we present our …
Persistent link: https://www.econbiz.de/10012046322
. This article collects some of the most significant new applications (social networking sites, blogs) in tourism – examine …
Persistent link: https://www.econbiz.de/10011143295
Persistent link: https://www.econbiz.de/10010252134
via IBM SPSS (v.26) and SmartPLS3 software. The study found that web 2 adoption comprising wikis, blogs, social networking …
Persistent link: https://www.econbiz.de/10014519143
Purpose – The aim of this paper is to examine the subject area of implementing Web 2.0 tools in organisations to identify from the literature common issues that must be addressed to assist organisations in their approach towards introducing Web 2.0 tools in their workplace. Based on the...
Persistent link: https://www.econbiz.de/10015030997