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Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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Agritourism consumers' participation in wine tasting events : an econometric analysis
Govindasamy, Ramu; Kelley, Kathleen - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 120-138
Persistent link: https://www.econbiz.de/10010387276
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The ethics of marketing to vulnerable populations
Palmer, David; Hedberg, Trevor - In: Journal of business ethics : JOBE 116 (2013) 2, pp. 403-413
Persistent link: https://www.econbiz.de/10010199418
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Islamic marketing and branding : thinking outside the box
Boulanouar, Aisha Wood - In: International journal of islamic marketing and branding 1 (2015) 2, pp. 123-130
Persistent link: https://www.econbiz.de/10011546794
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Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin; Berthon, Pierre R.; Hughes, Mine Üçok; … - In: Business horizons 58 (2015) 6, pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
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Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures
Vlahos, Aphrodite; Bove, Liliana L. - In: Marketing intelligence & planning 34 (2016) 7, pp. 927-942
Persistent link: https://www.econbiz.de/10011623893
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Exploring the consumer opportunism conundrum in the insurance industry : the role of marketing
Gbadamosi, Ayantunji; Yusuf, Tajudeen Olalekan - In: The marketing review 16 (2016) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10011597726
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Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed - In: International journal of Islamic marketing and branding 6 (2021) 1, pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
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Ethical concerns of consumers in mobile marketing
Maseke, Bernardus Franco - In: International journal of markets and business systems 4 (2020) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10012253761
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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217