The strategic marketing concept requires that marketers adopt an internal and an external focus, and it provides a conceptual basis for devising a customer service policy. Providing customer satisfaction is central to achieving a competitive advantage and should be viewed as an integral part of...

In order to meet the challenges of the marketplace, senior management needs to ensure that an organisation employs highly skilled and well‐motivated staff, and there is a commitment to establishing a learning organisation. Simulation exercises can be used to develop the skill base of...

Cybersecurity attacks are increasing in sophistication and intensity and are known to have a disruptive effect on organizations and society. This reprint contains a range of papers that address various issues relating to the problem, and insights are provided into how cybersecurity awareness can...

Purpose: This paper aims to explore how senior business to business (B2B) marketing managers within a collectivist culture, contribute to knowledge development by interacting with staff in customer organizations to produce a co-owned marketing strategy. Design/methodology/approach: A...

The British Government is driven by the concept of value for money and is seeking ways in which to fund projects in the public sector. In the defence sector, this is resulting in the formation of public‐private partnerships and a close working relationship between the Government and defence...