Harrison, Robert L.; Veeck, Ann; Gentry, James W. - In: Journal of Historical Research in Marketing 3 (2011) 2, pp. 214-233
Purpose – The purpose of this paper is twofold: to describe and evaluate the life grid as a methodology for historical research; and to provide an example application investigating the dynamics of family meals over a lifetime by pairing life course theory with the life grid method of obtaining...