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Cultural values and higher education choices : Chinese families

Lee, Christina Kwai Choi; Morrish, Sussie C. - In: Australasian marketing journal 20 (2012) 1, pp. 59-64

Persistent link: https://www.econbiz.de/10009507931

Does personality matter in exercise participation?

Yap, Sheau-fen; Lee, Christina Kwai Choi - In: Journal of consumer behaviour : an international … 12 (2013) 5, pp. 401-411

Persistent link: https://www.econbiz.de/10010200857

E-service quality : an empirical investigation

Poon, Wai Ching; Lee, Christina Kwai Choi - In: Journal of Asia Pacific business 13 (2012) 3, pp. 229-262

Persistent link: https://www.econbiz.de/10009619285

Undergraduates' perception on causes, coping and outcomes of academic stress : its foresight implications to university administration

Poon, Wai Ching; Lee, Christina Kwai Choi; Ong, Tee-pei - In: International journal of foresight and innovation … 8 (2012) 4, pp. 379-403

Persistent link: https://www.econbiz.de/10009658288

How to stop binge drinking and speeding motorists : effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing

Martin, Brett A. S.; Lee, Christina Kwai Choi; Weeks, … - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 81-90

Persistent link: https://www.econbiz.de/10009720146

Leveraging the power of online social networks : a contingency approach

Yap, Sheau Fen Sheau; Lee, Christina Kwai Choi - In: Marketing intelligence & planning 32 (2014) 3, pp. 345-374

Persistent link: https://www.econbiz.de/10010380723

Networking externalities and the perception of innovation characteristics : mobile banking

Soo Yeong Ewe; Yap, Sheau-Fen; Lee, Christina Kwai Choi - In: Marketing intelligence & planning 33 (2015) 4, pp. 592-611

Persistent link: https://www.econbiz.de/10011381694

Place identity and sustainable consumption : implications for social marketing

Lee, Christina Kwai Choi; Yap, Sheau-Fen; Levy, Deborah S. - In: Journal of strategic marketing 24 (2016) 7, pp. 578-593

Persistent link: https://www.econbiz.de/10011587746

Undergraduates’ Perception on Causes, Coping and Outcomes of Academic Stress : Its Foresight Implications to University Administration

Poon, Wai Ching; Lee, Christina Kwai Choi - 2014

This study aims to identify the causes, outcomes, and coping strategies of academic stress among undergraduates. Using a sample of 480 business students from eight universities in Klang Valley, results reveal that the major causes of academic stress are due to conflicts and pressures that...

Persistent link: https://www.econbiz.de/10014142631

Macro-demarketing : the key to unlocking unsustainable production and consumption systems?

Little, Vicki Janine; Lee, Christina Kwai Choi; Nair, Sumesh - In: Journal of macromarketing 39 (2019) 2, pp. 166-187

Persistent link: https://www.econbiz.de/10012009273