Purpose As place branding is reaching an impasse in terms of its development with numerous shortcomings being uncovered, this commentary suggests that the practice can be repositioned as part of the more comprehensive notion of place reputation. By building on the idea of corporate reputation...

Purpose This paper explores an important yet overlooked concept in place branding literature, unplanned messages. Focusing on unplanned messages, this study aims to contribute to a better understanding of the concept of spontaneous order in place branding and how to manage the unplanned...

Purpose – This paper aims to assess the extent to which the perceived images and personalities of places mirror their prevalent production orientations, or “vocations”. It also investigates the factors that shape the expectations and desires of residents, tourists, local firms and export...

Purpose The purpose of this paper is to propose an initial, exploratory and tentative theoretical construct related to the current consumption of landscape as a key symbolic and physical element in territorial representation and evocation, and for the deployment of place branding strategy. It...