Purpose – The purpose of this paper is to explore how art production and marketing in China is attempting to move up the value chain as increasing number of Chinese replica-selling galleries seek to break free from the image of Chinese art towns as skilled but imitative centres of art...

Purpose – In this editorial viewpoint for the special issue, the authors identify a need to deepen our understanding of the important role that Asian consumer culture plays in the global marketplace of the twenty-first century. Design/methodology/approach – This editorial article discusses...

Purpose – The aim of this study is to provide an understanding of urban Chinese women’s fashion consumption practices in light of major recent socio-historical events and to demonstrate that changes in fashion are not necessarily continuous, but rather can be discontinuous in the wake of...

Purpose – The paper aims to understand how Eastern spiritual and Western secular traditions coexist in the US commercial marketplace and what lessons spiritual messages of Eastern wisdom offer Western consumers. Design/methodology/approach – The paper uses qualitative methods by engaging in...

Purpose – This paper aims to understand the elements of bridging practices enacted by Asian immigrant consumers and exploring how these practices constitute reverse acculturation within immigrant-receiving Western cultures. Design/methodology/approach – A practice theoretical perspective was...

Purpose – The purpose of this paper is to contribute to a more nuanced understanding of Asian consumer culture by exploring how hungry ghost death ritual in the Buddhist world reconciles spiritual asceticism and materialism. Design/methodology/approach – This is an interpretive study that...