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This paper introduces, defines and explores a new term, mass customised distribution. Mass customised distribution is all about the logistics support for the supply chain (irrespective of the nature of production). It identifies the under-pinning principles behind mass customisation, such as the...
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Purpose – The paper aims to analyse the reasons behind the leadership shown by a case study retailer through the introduction of factory gate pricing (FGP) within the grocery sector. Further, there is an evaluation of the transport management techniques used to support FGP and the operational...
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