Purpose – The purpose of this paper is to empirically investigate the relationship between product nature and supply chain strategy, by using Fisher's model as the framework. Design/methodology/approach – The research collected quantitative data by conducting a questionnaire‐based survey,...

Purpose – The aim of this study is to understand the effect of a firm's position in a supply chain in its industry on the attitude of the firm toward green strategies through empirical data analysis. This study aims to answer the following research questions: Do the environmental uncertainties...