The purpose of the study is to empirically examine the practice of public relations in Greece and assess the extent to which practitioners strategically manage and contribute to the strategic management of organizations. Moreover, the study aims to reveal differences in the public relations...

Purpose This paper explores an important yet overlooked concept in place branding literature, unplanned messages. Focusing on unplanned messages, this study aims to contribute to a better understanding of the concept of spontaneous order in place branding and how to manage the unplanned...

Purpose – The purposes of this research are to understand the complex communication environment of South Africa, to determine to which extent previously identified communication models can be applied to this burgeoning field and to propose a new model of communication: an integrated marketing...

Purpose Why are excellent communication departments actually outstanding? The purpose of this paper is to address this question from a multidisciplinary perspective and identify two different strands of the excellence debate, one from general management and the other from public relations and...