Ettinger, Andrew; Holton, Viki; Blass, Eddie - In: Industrial and Commercial Training 38 (2006) 1, pp. 33-36
Purpose – The purpose of this article is to highlight the importance of marketing an e‐learning provision in‐house in … order that it should succeed. Design/methodology/approach – The study was based on 29 research case studies. Findings – E‐learning … itself has a somewhat negative image with a lot of people, and hence some companies have rebranded and renamed their e‐learning …