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The mediation role of brand trust and satisfaction between brand image and loyalty
Gelaidan, Hamid Mahmood; Mabkhot, Hashed Ahmad; … - In: Journal for global business advancement : JGBA 14 (2021) 6, pp. 845-862
Persistent link: https://www.econbiz.de/10013353220
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
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An examination of sponsor outcomes at different tiers of IndyCar sponsorship
Evans, Zachary; Eddy, Terry - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10013346951
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Antecedents of tourism destination image and customer satisfaction in tourism industry
Teviana, Tengku; Ginting, Paham; Lubis, Arlina Nurbaity; … - In: European research studies 20 (2017) 3A, pp. 435-445
Persistent link: https://www.econbiz.de/10012219046
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The effect of perceived influence on brand loyalty mediated by brand trust among automotive consumers in YouTube
Arzaqi, Zam; Sumiati; Surachman - 2023
Persistent link: https://www.econbiz.de/10014414358
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Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Journal of marketing theory and practice 19 (2011) 2, pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
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The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid; Kiefer, Kip; Fetscherin, Marc; … - In: Journal of consumer marketing 40 (2023) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10014275988