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Understanding Children's Knowledge and Beliefs about Advertising: A Global Issue that Spans Generations

Mallalieu, Lynnea; Palan, Kay M.; Laczniak, Russell N. - In: Journal of current issues and research in advertising : … 27 (2005) 1, pp. 53-64

Persistent link: https://www.econbiz.de/10008116633

A troubled relationship: an exploration of mall retailers and teen shoppers' thoughts, behaviors, and coping strategies as they interact with each other

Palan, Kay M.; Mallalieu, Lynnea - In: Young consumers : insight and ideas for responsible … 13 (2012) 3, pp. 242-255

Persistent link: https://www.econbiz.de/10010013504

A troubled relationship : an exploration of mall retailers and teen shoppers' thoughts, behaviors, and coping strategies as they interact with each other

Palan, Kay M.; Mallalieu, Lynnea - In: Young consumers : insight and ideas for responsible … 13 (2012) 3, pp. 242-254

Persistent link: https://www.econbiz.de/10009657995

Influence attempts in the consumption domain : examining the concept of a persuade package and the sequencing of influence strategies used by young adults

Mallalieu, Lynnea - In: Journal of marketing communications 13 (2007) 3, pp. 181-198

Persistent link: https://www.econbiz.de/10003543495

Sibling effects on preteen children's perceived influence in purchase decisions

Batounis‐Ronner, Connie; Hunt, James B.; Mallalieu, Lynnea - In: Young Consumers 8 (2007) 4, pp. 231-243

Purpose – The present research aims to focus on sibling effects and birth order on preteen children's perceptions of influence in family purchase decision making. It also aims to examine the accuracy of children's perceived influence as compared to their parents. These areas have received...

Persistent link: https://www.econbiz.de/10015044183

Sibling effects on preteen children's perceived influence in purchase decisions

Batounis-Ronner, Connie; Hunt, James B.; Mallalieu, Lynnea - In: Young consumers : insight and ideas for responsible … 8 (2007) 4, pp. 231-243

Persistent link: https://www.econbiz.de/10008270930

Understanding the role of consumer motivation and salesperson behavior in inducing positive cognitive and emotional responses during a sales encounter

Mallalieu, Lynnea; Nakamoto, Kent - In: Journal of marketing theory and practice 16 (2008) 3, pp. 183-197

Persistent link: https://www.econbiz.de/10009884904

Influence Attempts in the Consumption Domain: Examining the Concept of a Persuade Package and the Sequencing of Influence Strategies used by Young Adults

Mallalieu, Lynnea - In: Journal of marketing communications 13 (2007) 3, pp. 181-198

Persistent link: https://www.econbiz.de/10008125412

Understanding the role of consumer motivation and salesperson behavior in inducing positive cognitive and emotional responses during a sales encounter

Mallalieu, Lynnea; Nakamoto, Kent - In: Journal of marketing theory and practice 16 (2008) 3, pp. 183-197

Persistent link: https://www.econbiz.de/10003735487

RESEARCH NOTE - Relationships Between Family Communication and Consumer Activities of Adolescents: An Exploratory Study

Palan, Kay M. - In: Journal of the Academy of Marketing Science 26 (1998) 4, pp. 338-349

Persistent link: https://www.econbiz.de/10006153093