More than 10 years on since the launch of the Internet, there are clear differentiallevels of adoption of the Internet for purchasing leisure travel across countries. In some countries, such as Portugal, only a minority of travel purchasing is conducted over the Internet. This paper aims to...

Purpose: This paper aims to explore and evaluate practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as value co-creators. Design/methodology/approach: Data comprising various aspects of customer-to-customer (C2C)...

Purpose: To establish how and why exhibition managers manage circulation, this study explores the techniques (specific activities used to influence circulation), outputs (tangible enhancements in the performance of the exhibition resulting from changes in circulation dynamics) and outcomes...

Purpose: The purpose of this paper is to create a taxonomy of event participants based on risk and security perceptions. Design/methodology/approach: Two focus groups were established with British mothers, one with five mothers and the other with six, recruited through convenience and snowball...

Purpose – This paper aims to examine event sponsorship decision making by the Indian drinks industry, comparing the non‐alcoholic and alcoholic drinks sectors. Design/methodology/approach – Data regarding event sponsorship activity, perceptions of event sponsorship, motives to sponsor,...

Purpose – The purpose of this paper is to examine the constraints to attend salsa events and festivals across salsa dancing specialization segments. Design/methodology/approach – In‐depth interviews with salsa dancers from three salsa specialization levels were carried out. Findings –...

Purpose – Approached from the customer-dominant (C-D) logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation within customers' social sphere. Focusing on socially dense contexts in which customers consume together in...

Purpose – The purpose of this paper is to examine the relationship between conspicuous consumption and public self-consciousness, materialism and domain-specific self-esteem, demographics and shopping behaviour. Design/methodology/approach – Focusing on clothing, public self-consciousness,...

Purpose – The purpose of this paper is to understand tourists' acceptance of innovative information technologies by examining the factors influencing the intention to use mobile electronic tourist guides (METG). Design/methodology/approach – This paper developed and tested a model for...