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Instagram para figurar, TikTok para entretenerse : caracterización de las redes sociales como plataformas publicitarias entre los menores
Zozaya-Durazo, Luisa
;
Feijoo, Beatriz
;
Sádaba, Charo
- In:
Redmarka : revista de marketing aplicado
28
(
2024
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10015075337
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2
Innovación y desarrollo de los cibermedios en España
Sádaba, Charo
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011480035
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A qualitative study exploring teenagers and their parents' ethical judgments toward influencers as brand ambassadors
Feijoo, Beatriz
;
Sádaba, Charo
;
Zozaya-Durazo, Luisa
; …
- In:
Journal of consumer marketing
41
(
2024
)
7
,
pp. 751-764
Persistent link: https://www.econbiz.de/10015158029
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4
Incorporating diversity in marketing education : a framework for including all people in the teaching and learning process
Rivera, Reynaldo G.
;
Arrese, Angel
;
Sádaba, Charo
; …
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012216691
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