The study aims to identify the significant outcomes of employer branding on organizational productivity and which organizational factors impact upon the relationship between the two. Data gathered from a survey of 369 Sri Lankan companies indicates that a well-developed employer branding...

An employer’s identity may be the result of a carefully designed employer branding process, or in its absence, a range of other identity and brand sources which serve, by default, to present an image of the organization as an employer. This study provides an insight into this interaction of...