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An empirical verification of t...
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1
Effects of relational proclivity and
marketing
intelligence on new product development
Trainor, Kevin J.
;
Krush, Michael T.
;
Agnihotri, Raj
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 788-806
Persistent link: https://www.econbiz.de/10010227504
Saved in:
2
Role of
marketing
intelligence by strategic function in organizational performance : evidence from Pakistan
Ayub, Arslan
;
Raisani, Israr
;
Iftekhar, Hanan
;
Mushtaq, …
- In:
Acta Universitatis Danubius / Oeconomica
10
(
2014
)
6
,
pp. 48-57
Persistent link: https://www.econbiz.de/10011508572
Saved in:
3
Factors affecting acceptance of the internet as a
marketing
intelligence tool among sales staff
Foroutan, Neda
;
Esfidani, Mohammad R.
- In:
International journal of electronic customer …
11
(
2017/2018
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011966913
Saved in:
4
The
marketing
analytics orientation (MAO) of firms : identifying factors that create highly analytical
marketing
practices
Branda, Anthony F.
;
Lala, Vishal
;
Gopalakrishna, Pradeep
- In:
Journal of marketing analytics : JMA
6
(
2018
)
3
,
pp. 84-94
Persistent link: https://www.econbiz.de/10011951071
Saved in:
5
The evaluation of market attractiveness through the
marketing
intelligence approach : a tool for the SMEs
Iazzi, Antonio
;
Trio, Oronzo
;
Pandurino, Andrea
; …
- In:
International journal of markets and business systems
1
(
2015
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011713798
Saved in:
6
Customer-based perceptual map as a
marketing
intelligence source
Daabes, Ajayeb S. Abu
;
Kharbat, Faten F.
- In:
International journal of economics and business research
13
(
2017
)
4
,
pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
Saved in:
7
Exploring the role of product development capability for transforming
marketing
intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
8
Marketing
intelligence : innovation ability to anticipate global competition
Aripin, Zaenal
;
Suganda, Uce Karna
;
Kusumah, Allizia Zulfa
-
2022
Persistent link: https://www.econbiz.de/10012938975
Saved in:
9
The essence of
marketing
intelligence research highlights from 1962 to 2021
Vishnoi, Sushant Kumar
;
Bagga, Teena
;
Virmani, Naveen
- In:
International journal of electronic marketing and …
16
(
2025
)
1
,
pp. 39-66
Persistent link: https://www.econbiz.de/10015357918
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10
Marketing
analytics : the bridge between customer psychology and
marketing
decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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