Narrow search
Showing 1 - 10 of 153,728
Cover Image
The effect of social media on perceived information credibility and decision making
Cooley, Delonia; Parks-Yancy, Rochelle - In: Journal of internet commerce 18 (2019) 3, pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
Cover Image
Brand public
Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Cover Image
When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate
Pantano, Eleonora - In: Journal of business research : JBR 123 (2021), pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
Cover Image
Greenwashing and brand perception : a consumer sentiment analysis on organisations accused of greenwashing
Baxter, Katherine; Ghandour, Rajab; Histon, Wendy - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 149-179
Persistent link: https://www.econbiz.de/10015066821
Cover Image
Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.; Walker, Kristen L.; Eilert, Meike - In: Journal of consumer marketing 39 (2022) 5, pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
Cover Image
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Cover Image
The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna; Mittal, Arun - In: International journal of internet marketing and … 10 (2016) 3, pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
Cover Image
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Cover Image
Creating brand image profile by social media analysis
Sabuncu, İbrahim; Edeş, Berivan; Sıtkıbütün, Doruk; … - In: Emerging Markets Journal : EMAJ 11 (2021) 2, pp. 16-24
Persistent link: https://www.econbiz.de/10012805310
Cover Image
Are we who we follow? : computationally analyzing human personality and brand following on Twitter
Yun, Joseph T.; Pamuksuz, Utku; Duff, Brittany R. L. - In: International journal of advertising : the review of … 38 (2019) 5, pp. 776-795
Persistent link: https://www.econbiz.de/10012200319